It recently dawned on me that I’ve been on Twitter for over five years. Yes, as @PhilNugent, I’ve been tweeting since August 2008. While that’s an achievement shared by more than a few in the Twitterverse, it came as a bit of a shock. Has it really been that long?
In the bigger picture, I find it interesting that as much as Twitter has become part of our business culture and social fabric in the last few years, there are still many who think of it as a somewhat alien and frivolous activity that could have no possible value for their business and professional success.
With that in mind, I thought this might be a good time to take stock of what I’ve learned about the value of Twitter. Perhaps these lessons might help some lawyers and other professionals realize that the social media platform – while no silver bullet – just might hold a good amount of potential for them as a marketing, branding and business development tool.
So, here in Part I of Five Years on Twitter, I’ll take a high-level view of the platform, focusing on five reasons why skeptics may want to rethink their Twitter abstinence. Looking ahead, in Part II of this post I’ll describe best practices for attorneys who want to be successful on Twitter.