You're an attorney or CPA, and not a marketer -- or at least, not by training. And yet, you're in charge of your firm's marketing, web presence, digital PR and other communications. (How did that happen?)
Over the years, you may have worked with a variety of marketing consultants and agencies, but you know that there must be a better solution out there. Isn't there a marketing firm that will work closely with you to produce the kind of messaging and communications that you can feel proud of?
Yes, there is. Meet NCG Strategic Marketing.
NCG's mission is to help small law firms and accounting firms benefit from a professional and personalized approach to marketing. We do this by working closely with you to understand your firm's unique services and offerings in order to develop strategic messaging and communications that resonate with your potential clients.
Ultimately, our goal is to help those lawyers and accountants who want their marketing agency to be something more than just indifferent consultants going through the motions. At NCG, our goal is to be your valued business partner helping you achieve long-term success.
Given our range of marketing services -- and our high level of personalized service in delivering them -- our goal is to keep you around for a while. But don't worry -- unlike some of those other guys, we don't lock you into a long-term marketing contract that feels more like a prison than a partnership.
Below are our cornerstone marketing services, which are those most critical to boosting your online visibility, helping you connect with potential clients, and driving your firm's success. Click through to see how they all work together to help you reach the peaks.
Content Marketing & Copywriting
Not only do you have a good story to tell, but you probably have quite a few. That said, you could perhaps use a little help to craft them into compelling narratives for your website, for your blog, for a presentation, or even for an email campaign. That's what we're here for.
Website Design & Development
Your website needs to look good, of course, but that's not all. Like it or not, your website is part of your strategic brand. Does your online presence resonate with potential clients? It's a critical marketing tool -- make sure it's sending the right message to the right people.
Search Engine Optimization
How important is SEO? Well, it's how you get found on Google. And for something so critical, it's all too often cloaked in mystery and empty promises. We're straightforward about how SEO works and what level of engagement would make the most sense for your business -- and your budget.
What's so social about social media? Sometimes, not much. And it can be hard to get heard. But there are many good reasons for professionals and small businesses to have an active presence on a select few social media platforms. Here's one: Because that's where your prospective clients are.
Is email marketing still a thing? As a matter of fact, yes. Actually, it's even more of a thing now than ever before. Recent studies have shown that email marketing has one of the highest success rates of all marketing strategies. It's all about making -- and maintaining -- professional relationships.
Digital Public Relations
Digital PR is public relations for the 2020s. Long gone are the days when there were plenty of reporters covering small business for the local media. Now there are fewer reporters and not as many local stories, so it takes a bit more work. Digital PR helps you get the media attention that your firm deserves.
Since 2009, NCG Strategic Marketing has been a small but influential marketing agency that has long emphasized the importance of being human in professional and business relationships -- and in one's marketing. While we look at our role as being your business partner, for some clients we're also their wilderness guide. And sometimes, their coach. Our long-term goal is to rise to the level of your Most Trusted Advisor in the marketing space.
Do you have mountains to climb? Let's go get 'em.
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Thank you for your interest in NCG Strategic Marketing. Contact us to arrange a complimentary 30-minute discussion about your marketing needs and how we can help your firm become more successful.