You're an attorney or CPA in a small firm. You're not a marketer -- or at least, not by training. And yet, you're in the position of managing your firm's marketing, web presence, digital PR and other public communications.
Over the years, you've worked with a variety of agencies and marketing consultants, but you know that there must be a better solution out there. Isn't there a marketing firm that will work closely with you to produce the kind of online presence and digital communications that you can feel proud of -- and yet won't break the bank?
Yes, there is. Meet NCG Strategic Marketing.
NCG's mission is to help small law firms and accounting firms benefit from a professional, personalized and affordable approach to marketing. We do this by working closely with you to understand your firm's unique services and offerings. We then use a hybrid of human intelligence and AI to efficiently develop beautifully written marketing communications that will resonate with your current and potential clients.
Ultimately, our goal is to be your valued business partner helping you achieve long-term success.
Given our range of marketing services -- and our high level of personalized service in delivering them -- our goal is to keep you around for a while. But unlike some of those other guys, we don't lock you into a long-term marketing contract that feels more like a prison than a partnership.
Below are our cornerstone marketing services, which are those most critical to boosting your online visibility, helping you connect with potential clients, and driving your firm's success. Click through to see how they all work together to help you reach the peaks.
Content Marketing & Copywriting
Not only do you have a good story to tell, but you probably have quite a few. That said, you might be able to use a little help to craft them into compelling narratives for your website, for your blog, for a presentation, or even for an email campaign. That's what we're here for.
Website Design & Development
Your website needs to look good, of course, but that's not all. Like it or not, your website is part of your strategic brand. Does your online presence resonate with potential clients? It's a critical marketing tool -- make sure it's sending the right message to the right people.
Search Engine Optimization
How important is SEO? Well, for starters, it's how you get found on Google. And for something so critical, it's all too often cloaked in mystery and empty promises. We're straightforward about how SEO works and what level of engagement would make the most sense for your business -- and your budget.
What's so social about social media? Sometimes, not much. And it can be hard to get heard. But there are many good reasons for professionals and small businesses to have an active presence on a select few social media platforms. Here's one: Because that's where your prospective clients are.
Is email marketing still a thing? As a matter of fact, yes. Actually, it's even more of a thing now than ever before. Recent studies have shown that email marketing has one of the highest success rates of all marketing strategies. It's all about making -- and maintaining -- professional relationships.
Digital Public Relations
Digital PR is public relations for the 2020s. Long gone are the days when there were plenty of reporters covering small business for the local media. Now there are fewer reporters and not as many local stories being written, so it takes more than just the "spray and pray" approach. Digital PR helps you get the media attention that your firm deserves.
Since 2009, NCG Strategic Marketing has been a small but influential marketing agency that has long emphasized the importance of being human in professional and business relationships -- and just as importantly, in one's marketing. While we look at our role as being your business partner, for some clients we're also their wilderness guide. And sometimes, their coach. Our long-term goal is to rise to the level of your Most Trusted Advisor in the marketing space.
Do you have mountains to climb? Let's go get 'em.
From the NCG Blog
A Few Thoughts on My Recent ChatGPT Presentation, the Absurdly Fast Pace of AI, and OpenAI’s Big News about ChatGPT Enterprise
Last Updated on September 07, 2023 by Phil Nugent
There’s an old adage, widely attributed to Mark Twain, that if you don’t like the weather in New England, just wait 15 minutes. Whether Twain ever said that is debatable, but over the last century or so, just about every locale across the country has adopted the saying as its…Read More
Thank you for your interest in NCG Strategic Marketing. Contact us to arrange a complimentary 30-minute discussion about your marketing needs and how we can help your firm become more successful.