Email marketing? Isn’t that old-school?
Yes and no. While it’s never exactly gone away, email marketing was definitely overshadowed by social media for much of the last decade or so.
But as they say, all that’s old is new again. And over the last couple years, email marketing has been getting a lot of renewed attention. Some of that has come because much of the social media landscape has become increasingly difficult to navigate amid all the noise. This is even more true for all those small businesses that don’t thrive on being controversial.
Which means this: While marketers don’t often agree, in recent years they’ve agreed upon this: Email marketing can be one of the most valuable marketing strategies for professional services firms. To be clear, email marketing doesn’t mean spam; it’s actually the furthest thing from spam because you’re sending out your firm’s newsletter to those who have already indicated that they’d like to receive it.
In a nutshell, with email marketing, you’re communicating directly with your people, those who already know, like and trust you. (Or at least, that’s true to the extent that they were willing to sign up for your newsletter.)
In this way, email marketing is the opposite of social media. You’re not just tossing a message in a bottle out into the vast sea and hoping for a positive response. Instead, you’re connecting and reconnecting with those who have shown that they’re already interested in what you have to say. That tends to be a very different conversation than the one that’s often had on social media.
Let us know if you’d like to continue this conversation. One way you can do that would be to contact us by email or phone.
Of course, we’d also invite you to sign up for our newsletter.