Social Media: The good, the bad & the ugly
Now that social media has taken over the world, you might expect that a marketing agency would want their clients to be all over social media.
Well…yes and no. The short answer is, “It depends.”
It depends on you and your firm, your services, and your clients. And it depends on the social media platform.
As you may have noticed, social media has changed a lot over the last few years, and frankly, not all the changes have been for the better. It’s become something of a battlefield out there, and assuming that you can handle the slings and arrows being cast about, it nonetheless can be much more difficult for businesses and professionals to get traction on social media today than it was just five years ago.
That said, there are good reasons why you and your firm will want to have a presence on social media. Because if you’re not there at all, in some ways it can very limiting. There’s an expectation of being present, at least on a select few social media platforms, and if you’re not there at all, that will speak volumes all by itself. Does that matter to your potential clients? Maybe not so much today, but more and more, it does send a signal that you may not want to be sending.
Of course, that doesn’t mean that you need to keep a whole host of social media profiles constantly updated with fresh content and engagement. It does mean that you should decide upon a few strategic choices that make the most sense for you and your firm. Twitter makes sense for most businesses, but that doesn’t mean that you have to be on there all the time. Additionally, depending on who your clients are, a Facebook page might make sense for your firm…or it might not. It depends.
One of the social media choices I’d feel comfortable recommending to all professionals is LinkedIn. Having a presence on LinkedIn is kind of like having a Yellow Pages ad back when it was the law that you had to have a Yellow Pages ad. Of course, the devil is in the details. What your LinkedIn profile says about you, and how you engage with people on LinkedIn is another story (or two), and we can talk about how important those “details” are.
Phil Nugent, NCG’s founder, has provided LinkedIn training to thousands of attorneys, accountants and other entrepreneurs across the U.S. via everything from national conferences to webinars to one-on-one meetings. Contact us to learn more about how Phil can help you or your organization learn how to leverage LinkedIn for business development success.
Some time ago, Phil began tracking, compiling, and answering the questions that come up most frequently in his LinkedIn training sessions. Follow this link for the latest collection of LinkedIn for Accountants & Attorneys FAQs.