A successful, growing and sustainable business does not rely only on word-of-mouth.
That said, referrals are the absolute best way to get new customers and clients. But for various reasons, referral sources can dry up – and they often do. It hurts, but your referral sources can decide to change accountants or EAs, through no fault of your own. They also can go out of business, retire or change careers.
So, as the sales and networking guru Harvey Mackay says, you must dig your well before you’re thirsty.
It’s tough out there. And it won’t be getting any less competitive anytime soon. Which is why – regardless of whether you’ve had a successful professional services firm for decades, or if you’re just getting your business off the ground – you might need to focus more of your attention on marketing than you were expecting. And that’s okay. In fact, when done properly, it’s smart business.
Successful companies know that marketing means a whole lot more than just advertising and promotion. Long before any advertising or promotional pieces should be unleashed, it’s critical to analyze your firm’s brand and position in the marketplace, your clients and competitors, and current market forces. We listen to you, we do our own research, and then we analyze all this information before developing a strategic, personalized marketing plan to move your business forward.
If you think this sounds like a smart way of doing business, call us today.