Search Engine Optimization
Digital marketing without Search Engine Optimization (SEO) is kind of like…
Peanut butter without jelly? No, that’s not quite right. Peanut butter doesn’t always need jelly, does it?
Batman without Robin? No, we’ve all seen that Batman does just fine without Robin.
How about “Ocean’s Eleven” without George Clooney? Now, that might well describe digital marketing without SEO. It can be done, but you’re just not going to find the same degree of success without that one key ingredient.
Why is this? Because SEO is the key to getting your website found by prospective clients who haven’t yet heard of you.
Did you know that approximately 5.6 billion people across the world search Google every day? To be sure, included in those billions of searches are millions and millions (at least) for “best action movies of 2021” or “cute photos of kittens.” But that still leaves more than a few searches for such things as “intellectual property attorney Boulder” or “Seattle accounting firm for tech startups.”
An SEO program should be a priority for every small law firm or accounting firm because your prospective clients won’t be able to find your beautiful website unless Google deems it worthy of a high ranking in its search results. To put it another way, without SEO, your beautiful new website is kind of like a Ferrari with a three-cylinder engine. Nice to look at, but it doesn’t exactly live up to its expected performance.
The good news for most small law firms and accounting firms is that when it comes to SEO, you don’t need to boil the ocean. Since you’re not in competition with firms across the country, there’s a flavor of SEO that’s just right for you: Local SEO, which is focused on how your website performs in your actual market and against your actual competitors. Here’s what’s most important: Is your website getting seen by those who are most likely to want to hire you?
Talk to us at NCG about whether an SEO program would prove valuable to you and your firm. We believe in being very straightforward about how search engine optimization works, what type of SEO program would make the most sense for you, how much it would cost, and how we can help.