Are you an entrepreneurial professional?
NCG specializes in working with attorneys and accountants who understand that it’s more important than ever for professionals to have an entrepreneurial mindset today.
Given the increasingly competitive marketplace and the ever-changing environment of the Roaring 2020’s, we believe it’s especially critical that all owners of small firms think of themselves not only as members of an esteemed profession, but as businesspeople who can’t run a business in the same manner that their parents and grandparents did.
Because, as Marshall Goldsmith pointed out, what got you here won’t get you there.
What did Goldsmith mean by that? He meant that those well-honed skills and the hard-won expertise that you rely upon every day to do great work for your clients are no longer enough to ensure that you will automatically continue on the path you’ve envisioned for your firm. He meant that you need to be as focused on doing the right things to build a successful and sustainable business as you are on delivering the best work for your clients. He meant that you need to be not only working in your business, but you also need to be working on your business.
Entrepreneurial professionals can be found in any size organization, but NCG focuses on helping those in solo and small firms. The ones who understand that they’re operating in a new environment, but who also need to look outside their company for marketing expertise. And while marketing in the Roaring 20’s can seem like uncharted and ever-changing territory, we can help you set the right priorities and blaze a trail through the digital wilderness.
Give us a call today.