NCG Strategic Marketing Blog

So…is it safe to leave the house yet? The 2020s – even though they’re barely two years old – repeatedly remind me of the tagline from Jaws 2: “Just when you thought it was safe to go back in the water…” It really has been a crazy couple of years, hasn’t it? In fact, the last five or six years have been simply extraordinary, in the true sense of the word. And I’m guessing that the next several years may be challenging on a few fronts, as well.   As if to highlight that last point, the Russian invasion of...