What exactly is “strategic marketing”?
Strategic Marketing is the Opposite of Marketing-as-Usual.
You know that you need to hire a marketing consultant or agency to help you get your firm noticed. But do you have a plan? Do they?Will they be strategic about your marketing? Or will they simply engage in the dreaded Random Acts of Marketing?
A strategic marketing plan is the result of thoughtful discussions, critical analysis and personalized recommendations based on years of experience.
Without tackling marketing in a strategic manner, you’re just taking stabs in the marketing darkness. You know, chasing down the latest marketing flavor of the month and hoping for success. Maybe you’re doing a little social media here, paying for a Google ad over there, and trying to figure out if your website could use a little SEO so that it gets noticed by the search engines?
And you can certainly market your firm that way. But you should know that there’s a better way. Strategic marketing is much more than just advertising and promotion – and it’s definitely not random.
NCG’s strategic marketing process provides the foundation to everything we do. In fact, we begin with an in-depth discovery process to figure out what makes you tick. We do this by working through some initial questions, such as: Who are you as a firm? What makes you different? What’s your competitive advantage? What would your clients say about your firm and its services? What would your competitors say?
Only after tackling these questions can we then focus on how to communicate to others what makes you special. Which leads to: What is your message? What’s the right audience for you to reach? Are you reaching them currently?
Finally, in this age of continued disruption in the marketplace and the economy, we will talk about what’s around the next corner that might affect your firm’s bottom line. What do the next two, five and ten years look like for your practice area or specialty? How should that be changing your marketing strategy – not to mention your business strategy?
The answers to these questions provide the foundation to who you are as a firm, in what direction you want to steer, and ultimately, how you can reach the peaks. That’s why you need strategic marketing.
NCG can help. Call us today.