From Facebook to Twitter to Pinterest, the wide range of popular social media platforms vying for your attention can be either endlessly enticing or ultimately paralyzing. Each of these has varying levels of value to lawyers and law firms, but LinkedIn stands alone as the one social networking platform that every attorney should embrace.
The ABA reports that 95% of its members are on the platform, but there are many lawyers who will tell you that their LinkedIn account has done nothing for them. That’s because just having an account on LinkedIn is not sufficient for success.
On Tuesday, July 9, Phil Nugent will discuss this topic at the monthly lunch meeting of the Legal Marketing Association in Denver, Colorado. His talk will focus on the fact that LinkedIn is the largest and most information-rich database of businesspeople and professionals available anywhere, why it’s the perfect social networking platform for lawyers, and why every attorney should not just be “on” LinkedIn, but should be using it on a regular basis as a business networking tool.
Phil also will discuss how attorneys can manage their account settings for their preferred levels of privacy and efficiency, how they can build their network, and how they can actively engage on LinkedIn while maintaining their professionalism and keeping their time commitment to a minimum.
Registration will be open until 12:00 noon on Monday, July 8. See the website of the Legal Marketing Association’s Rocky Mountain chapter for details about registration.